Middle of the Funnel

Lets face it, your website is still your most valuable marketing asset. So why do so many websites still make you jump through hoops to find the information you are after. I love this article by Neil Patel talking at great detail how you can increase your conversion rate on your website. I’ve featured the...
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These days there’s no question that great content is a foundational element of any marketing strategy—especially in B2B. In fact, according to Content Marketing Institute’s (CMI) 2017 benchmarking report, 89% of B2B marketers use content marketing to “attract and retain a clearly defined audience—and, ultimately, to drive profitable customer action.” And thanks to yet another insightful report from...
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GDPR enforcement starts in just over a year, bringing with it some key changes for enterprise data protection efforts around the world. Are you ready? The GDPR is probably the strictest and most far-reaching data protection regulation ever passed, imposing tight data protection requirements and heavy penalties for non-compliance for any business around the world...
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Using one-to-one marketing is essential in creating customer affinity, improving engagement and driving conversion. The challenge facing most of us is the fact that a number of the people you want to talk to are not already in your database, which means we know nothing about them, so how can we provide a marketing experience that...
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Facebook has recently launched Groups for Pages, enabling the 70 million+ Pages on Facebook to create their own unique communities and feeds. This update provides new ways for brands to boost engagement and could go some way to countering the decline in organic reach Facebook Page owners have been experiencing for the past few years. More than 1 billion people around the world...
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You can’t succeed on any social media platform without content. Content is king. There are so many tools out there to create eye-catching content, not only your Instagram but for Facebook, Pinterest, Twitter…the list is endless. In order for your content to succeed and receive engagement, resulting in new followers, website traffic and even potential...
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