Welcome to Flatten the Funnel. While the marketing world talks about filling the funnel, sales want leads. The principle of flattening the funnel is about accelerating your pipeline at any given point to connect a sales person to a prospect, with the right information and intent data to move the prospect forward. Integrating sales with marketing to deliver the best results from your campaign investment. In this website we break the content down into something to read, something to learn and our recommended tools to you use at the Top of Funnel (TOFU), Middle of Funnel (MOFU) and Bottom of the Funnel (MOFU).
Build Awareness and Consideration.
Here we share content, tips, and tools around traffic driving techniques. Covering Paid, Owned, Earned and Amplified Sales and Marketing techniques, including inbound and content marketing, helping you get Visible and Valuable.
Convert and Nurture.
This section is all about conversion techniques. Turning unknown traffic into known prospects and then nurturing with Marketing Automation, helping you get connected and increasing interest.
Support Evaluation and Selection.
Here we cover how to support a prospect through the end of their buying cycle with the combination of the right content at the right time, with the right lead development techniques.