Lets face it, your website is still your most valuable marketing asset. So why do so many websites still make you jump through hoops to find the information you are after.
I love this article by Neil Patel talking at great detail how you can increase your conversion rate on your website. I’ve featured the summary excerpt and dropped the link to the full article below. I’d really encourage you to follow Neil, as his advice is proven in the market (also, his advanced marketing course is amazing).
I don’t know about you, but I prefer to get from point A to point B via the shortest path possible — especially when I’m shopping online.
If I had to click back and forth, look up information on different pages, figure out whether the merchant ships to my location, or scroll up and down to look for a call to action, I’d probably just close the browser and move on.
And I’m pretty sure it isn’t just me.
Great user experience has everything to do with high conversion rates, and making your website intuitive to use is an important criterion for creating an excellent customer experience.
The Why And How Of Intuitive Website Design
An intuitive website is easy to use. It delivers a seamless experience toward achieving desired outcomes.
Your visitors can find what they need and take the desired actions in the most efficient way possible. They can focus on the task at hand without thinking about how they’re doing it.
An intuitive website is “attention-saving” by delivering an experience with the least friction through incremental improvements and radical shortcuts.
An unintuitive design, on the other hand, forces your visitors to take notice of what’s not working and causes them to become frustrated with your brand.
An easy-to-use website design is instrumental in increasing your conversion rates.