Using one-to-one marketing is essential in creating customer affinity, improving engagement and driving conversion. The challenge facing most of us is the fact that a number of the people you want to talk to are not already in your database, which means we know nothing about them, so how can we provide a marketing experience that feels like you are talking directly to them?
Welcome to the power of persona marketing. Combine this with social analytic, intelligent data gathering and some media targeting and you can start to develop a great recipe for success.
Here is a short 2-minute video of me talking about the power of persona marketing.